Senior Demand Generation Manager

Job Summary

To support ChartHop's growth, the full-time Senior Demand Generation Manager will lead the planning, execution, and optimization of integrated demand generation programs, focusing on creating awareness and generating qualified pipeline in a remote environment.

Key responsibilities

• Develop and execute demand generation strategies aligned with revenue objectives, continuously evaluating performance for improvements
• Plan and optimize integrated marketing campaigns across various channels to engage target audiences and drive measurable results
• Manage performance across key demand generation channels, optimizing the channel mix and investment for improved returns

Required qualifications

• 5+ years of experience in B2B SaaS demand generation or integrated marketing with a proven track record of generating qualified pipeline
• Hands-on expertise in paid media, account-based marketing, and website conversion optimization
• Strong analytical skills to translate data into actionable insights for continuous performance improvement
• Experience managing marketing budgets and optimizing channel investments for maximum return
• Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment