Senior Demand Generation Manager

Job Summary

Experienced marketers will find a full-time remote opportunity as a Senior Demand Generation Manager, responsible for building and optimizing scalable campaign frameworks, ABM programs, and insights-to-action workflows to drive high-quality leads and pipeline growth across the organization.

Key Responsibilities

• Own and evolve the multi-touch demand generation strategy targeting key decision-makers in healthcare
• Lead full-funnel campaign planning and execution, ensuring alignment with commercial priorities and accountability for outcomes
• Direct ABM programs for top accounts and whitespace opportunities, translating insights into tailored campaigns

Required Qualifications

• 10-12 years of experience in B2B demand generation, preferably in healthcare, SaaS, or enterprise environments
• Proven track record in integrated campaign strategy, ABM, and pipeline generation with budget accountability
• Experience managing Salesforce and ABM platforms, with a focus on data-driven decision-making
• Strong strategic thinking and program leadership skills, capable of overseeing multiple complex initiatives
• Demonstrated ability to collaborate cross-functionally with product, sales, and customer experience teams