Senior Demand Generation Manager

Job Summary

To support rapid growth, the full-time remote Senior Demand Generation Manager will own the strategy, execution, and optimization of multi-channel campaigns, focusing on account-based marketing and integrated demand generation initiatives to drive pipeline and revenue.

Key responsibilities:

• Build and execute account-based marketing programs targeting named accounts and priority industry verticals
• Develop integrated demand generation campaigns combining digital advertising, webinars, content syndication, and more to drive qualified pipeline
• Monitor campaign performance and ROI, utilizing data-driven insights to optimize marketing strategies and maximize revenue impact

Required qualifications:

• 6+ years of experience in demand generation, ABM, or growth marketing, preferably in B2B SaaS
• Strong track record in building demand generation programs linked to pipeline outcomes
• Hands-on experience with account-based marketing platforms (e.g., 6sense, Demandbase)
• Data-driven mindset with experience in performance analysis and experimentation
• Strong copywriting and messaging skills