Senior Demand Generation Manager
Job Summary
Results-oriented and experienced, the full-time Senior Demand Generation Manager will build and scale pipeline generation across the retail business remotely, executing integrated marketing programs that generate qualified opportunities for sales across various retail segments.
Key responsibilities
- Develop and execute integrated demand generation campaigns and account-based marketing (ABM) programs
- Plan and deliver webinars to educate prospects and generate qualified leads
- Measure campaign effectiveness and optimize performance based on data and conversion metrics
Required qualifications
- 5+ years of B2B demand generation experience
- Experience building integrated campaigns for SaaS products
- Strong experience with HubSpot and account-based marketing (ABM)
- Proven track record of generating measurable pipeline through multi-channel marketing programs
- Experience marketing to retailers or physical security technology buyers is preferable
Complete Job Description
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