Senior Demand Generation Manager

Job Summary

Seeking a dynamic Senior Demand Generation Manager, the full-time role will drive pipeline growth through strategic and tactical execution of multi-channel marketing initiatives, focusing on digital lead generation while building scalable processes and infrastructure in a remote environment.

Key responsibilities:

• Lead the development and implementation of a comprehensive demand generation strategy across various channels
• Manage and optimize digital campaigns with a focus on maximizing lead quality and ROI through A/B testing and real-time adjustments
• Develop content that educates and engages prospects, transforming them from skeptical observers to advocates

Required qualifications:

• 8-10+ years of B2B marketing experience, preferably in B2B Healthcare or employer benefits markets
• Proven ability to build and optimize marketing campaigns while thinking strategically about market positioning
• Strong understanding of healthcare/financial concepts and the ability to communicate them effectively to C-suite executives
• Experience with marketing automation tools (e.g., HubSpot, Marketo) and digital advertising platforms (e.g., Google Ads, LinkedIn Ads)
• Analytical mindset with the ability to leverage data for decision-making and campaign improvement