Senior Demand Generation Manager

Job Summary

Driving demand generation strategies, the full-time Senior Demand Generation Manager will develop and execute comprehensive marketing programs to enhance awareness, engagement, and revenue growth across North America, while collaborating with sales and marketing teams in a remote setting.

Key responsibilities

• Develop and manage end-to-end campaign strategies across various channels, including digital, email, and events
• Lead inbound marketing initiatives to increase website traffic and generate high-quality leads
• Monitor and analyze campaign performance, providing actionable insights to optimize efforts and improve ROI

Required qualifications

• 8-10+ years of experience in demand generation or growth marketing, preferably in B2B SaaS or ecommerce technology
• Proven track record of building and scaling multi-channel demand generation programs
• Deep experience with campaign management and lead lifecycle management
• Strong analytical skills with experience in reporting and performance optimization
• Experience managing virtual and in-person events as part of demand generation efforts