Senior Demand Generation Manager

Job Summary

Owning the demand generation pipeline, the full-time Senior Demand Generation Manager will manage integrated campaigns across paid media, events, and email, while architecting HubSpot systems to measure and optimize performance in a remote capacity.

Key responsibilities

• Translate GTM priorities and pipeline targets into integrated campaigns, managing execution across paid media and events
• Oversee paid media campaigns end-to-end on platforms like Google Ads and LinkedIn, optimizing performance with agency collaboration
• Drive the event calendar, enhancing targeting and follow-through for trade shows, webinars, and executive roundtables

Required qualifications

• Proven experience in HubSpot ownership, including workflows, lifecycle management, and Salesforce integration
• Hands-on execution of paid media campaigns, particularly in Google Ads and LinkedIn Campaign Manager
• Fluency in Salesforce, with an understanding of marketing data integration and reporting
• B2B SaaS demand generation experience, particularly in complex sales cycles
• Experience managing event strategy and execution, including trade shows and executive-level programs