Senior Demand Generation Manager

Job Summary

Results-driven and hands-on, the Senior Demand Generation Manager will own demand initiatives and campaign execution for the Financial Institutions and Lending vertical in a remote, full-time role focused on building integrated, account-based programs that engage buyers and generate qualified sales opportunities.

Key responsibilities:

• Adapt and deliver the demand generation strategy, translating revenue priorities into campaign themes and measurable goals
• Plan and execute integrated campaigns across various channels, including advertising, events, and digital experiences
• Own campaigns end-to-end, from brief creation to performance analysis, ensuring alignment with Sales and effective follow-up

Required qualifications:

• 8-10 years of experience in B2B demand generation, account-based marketing, or integrated campaign management
• Strong background in campaign development and execution, preferably in enterprise SaaS or fintech
• Proven ability to lead cross-functional teams and manage complex demand functions
• Experience managing external partners and agencies to ensure quality and performance
• Bachelor's or Master's degree in Marketing, Business, or a related field