Senior Demand Generation Marketer

Job Summary

Owning and scaling the demand generation strategy, the full-time Senior Demand Generation Marketer will manage a multi-channel pipeline engine, partner with sales leadership, and optimize marketing initiatives in a remote setting.

Key responsibilities

• Develop and execute the demand generation strategy across various channels including paid, organic, and account-based marketing
• Build and manage a pipeline engine from awareness to MQL/SQL handoff while ensuring marketing-sourced leads convert effectively
• Collaborate with sales and RevOps to define customer profiles and optimize lead routing and account scoring

Required qualifications

• 5-8+ years of experience in B2B SaaS demand generation, with at least 2 years in a senior or lead role
• Proven track record of owning pipeline targets and accountability for achieving them
• Deep understanding of the modern MarTech stack, including marketing automation and CRM tools
• Experience building demand generation programs from scratch rather than just optimizing existing ones
• Strong analytical skills with the ability to translate data into actionable insights