Senior Demand Generation Specialist

Job Summary

A company is looking for a Senior Demand Generation Specialist with expertise in email and lifecycle marketing.

Key Responsibilities

• Design and execute email-first demand generation campaigns to drive recurring revenue
• Build and optimize promotional, triggered, and lifecycle email programs across the full funnel
• Analyze data and optimize campaigns for efficiency, engagement, and conversion

Required Qualifications

• 4-10 years of experience in demand generation or lifecycle marketing
• Hands-on experience with large-scale email programs, preferably with Iterable
• Strong understanding of segmentation, automation, and personalization
• Comfortable in a performance-driven, fast-paced environment
• Data-driven mindset with strong ownership and follow-through