Senior Demand Generation Specialist

Job Summary

To support a growing marketing team, the full-time Senior Demand Generation Specialist will manage pipeline contributions from marketing campaigns, focusing on multi-channel demand generation programs and leveraging AI tools to enhance campaign performance in a remote environment.

Key responsibilities

• Own pipeline contribution from marketing campaigns and manage full-funnel performance from first touch to opportunity creation
• Develop and execute multi-channel demand generation programs, including paid media, email, and content campaigns
• Implement AI-powered workflows and tools to optimize targeting and campaign output while aligning closely with Sales and Creative teams

Required qualifications

• 4+ years of experience in demand generation, performance marketing, or a closely related role
• Proven track record of meeting pipeline targets and managing full-funnel metrics
• Hands-on experience with Google Ads and Meta Ads
• Proficiency in HubSpot workflows, segmentation, and reporting
• Experience in utilizing AI tools or automations in a marketing context