Senior Demand Generation Specialist

Job Summary

Driving strategic demand generation initiatives, the full-time Senior Demand Generation Specialist will lead multi-channel campaigns, mentor team members, and collaborate across departments to enhance marketing effectiveness in the healthcare SaaS sector.

Key responsibilities

• Lead strategic demand generation programs that drive measurable pipeline growth through ABM campaigns and digital marketing initiatives
• Oversee the paid media strategy to ensure high ROI, optimizing conversion rates and demonstrating clear ROI on marketing investments
• Analyze campaign performance and market trends to inform future strategies and optimize resource allocation

Required qualifications

• Bachelor's degree in Marketing, Business, or related field or equivalent experience
• 4+ years of experience in demand generation or digital marketing, particularly in B2B environments
• Advanced proficiency with marketing automation platforms and CRM systems
• Strong analytical skills to drive strategic decisions and optimize campaign performance
• Proven experience with Account Based Marketing (ABM) strategies and multi-channel campaign execution