Senior Demand Generation Specialist

Job Summary

Owning the strategy and execution of global demand generation, the full-time Senior Demand Generation Specialist will develop and manage integrated marketing campaigns across digital, email, webinars, and paid media channels, ensuring consistent performance and pipeline contribution in a remote environment.

Key responsibilities

• Develop and execute global demand generation campaigns aligned with marketing strategy to achieve revenue and pipeline goals across multiple regions
• Lead campaign deliverables across the marketing funnel, managing timelines and workflows to create a predictable demand engine
• Monitor and optimize key performance indicators to ensure exceptional ROI and contribute to quarterly demand generation goals

Required qualifications

• Undergraduate degree and 5+ years of related professional experience
• Proven track record of successful multi-channel demand generation campaigns resulting in measurable lead and pipeline growth
• Strong understanding of digital marketing channels, including inbound and outbound tactics
• Experience leading demand generation programs across multiple regions with accountability for strategy and execution
• Proficient in Salesforce and familiar with marketing automation platforms like Marketo