Senior Demand Generation Specialist

Job Summary

Owning the execution of email programs and multi-channel campaigns, the full-time remote Senior Demand Generation Specialist will manage email marketing strategies, optimize performance metrics, and oversee sponsorship operations for the annual user conference.

Key responsibilities

• Own the build, testing, and optimization of email programs, including campaign emails and event promotions
• Collaborate with the marketing team to ensure brand consistency and effective messaging across all channels
• Manage sponsorship logistics for the annual INSIGHT conference, including communications and deliverable fulfillment

Required qualifications

• Bachelor's degree in marketing, communications, or a related field
• 4+ years of experience in B2B marketing, preferably in demand generation
• Strong understanding of marketing automation tools and CRM platforms, with hands-on experience in Marketo and Salesforce preferred
• Proven ability to analyze campaign metrics and implement data-driven improvements
• Experience in managing multiple projects simultaneously with strong organizational skills