Senior Demand Generation Writer

Job Summary

Experienced marketers will find a full-time remote opportunity as a Senior Demand Generation Writer, focusing on creating comprehensive campaign content that drives audience engagement and pipeline growth in the fintech sector.

Key responsibilities:

• Own the execution of derivative content kits for campaigns, including landing pages, email sequences, ad copy, and more
• Collaborate with Demand Generation and Product Marketing to craft audience-specific messaging across various channels
• Manage the social editorial calendar and develop campaign video content while measuring effectiveness against conversion metrics

Required qualifications:

• 5+ years of experience writing marketing content, primarily in demand generation or growth-focused roles
• Proven ability to produce a full campaign kit from a single anchor asset
• Experience writing for a technical B2B audience in regulated industries such as fintech or financial services
• Familiarity with marketing automation tools like HubSpot, SEMRush, and WordPress
• Background in fraud, identity, credit risk, or lending is preferred