Senior Demand Marketing Manager

Job Summary

Owning the demand strategy for a defined program area, the full-time Senior Demand Marketing Manager will develop integrated program plans, lead experimentation, and drive measurable pipeline impact in a remote work environment.

Key responsibilities

• Define and execute demand strategy, including audience segmentation and program design
• Build integrated, multi-channel program plans aligning sales, lifecycle, content, and product marketing
• Manage program performance from planning and execution to optimization and reporting

Required qualifications

• 7+ years in B2B marketing, with 3+ years in a demand generation role focused on pipeline performance
• Deep experience across multiple demand channels, including email, paid media, SEO, and social
• Strong analytical skills with the ability to synthesize data and make informed decisions
• Proven ability to design and run experimentation frameworks
• Experience with marketing automation platforms and CRM systems like Salesforce or HubSpot