Senior Demand Strategy Lead

Job Summary

Owning the end-to-end strategy for guest engagement, the full-time Senior Demand Strategy Lead will define lifecycle and CRM strategies, oversee editorial content, and manage the guest referrals program while working remotely.

Key responsibilities

• Define and manage the end-to-end guest lifecycle strategy, including email and push programs
• Set the strategy for owned content and editorial initiatives to drive demand and engagement
• Develop and oversee the guest referrals program, tracking performance and iterating on strategies

Required qualifications

• 12+ years of experience in growth, lifecycle, CRM, email, or content marketing, preferably in consumer marketplaces or travel
• Proven track record of owning channel or lifecycle strategies with accountability for business outcomes
• Strong analytical skills with experience in building measurement frameworks and interpreting A/B tests
• Experience in building and scaling email/push automation programs
• Familiarity with editorial judgment and content strategy development