Senior Demand Strategy Manager

Job Summary

A company is looking for a Senior Manager of Demand Strategy and Execution.

Key Responsibilities

• Develop and execute a global demand generation plan aligned to revenue goals and audience segments
• Lead integrated multi-channel programs, including digital campaigns, email nurtures, and events
• Establish KPIs and optimize ROI through measurement and analysis of campaign performance

Required Qualifications

• 8+ years of B2B marketing experience, with 5+ years in demand generation within SaaS or commerce technology
• Proven success in developing and executing integrated, multi-channel campaigns
• Deep understanding of ecommerce and retail technology ecosystems
• Experience with marketing automation and CRM systems, preferably Salesforce
• Bachelor's degree in Marketing, Business Administration, or related field; MBA or equivalent experience is a plus