Senior Digital Advertising Specialist

Job Summary

Executing and optimizing paid digital advertising campaigns, the full-time Senior Digital Advertising Specialist will manage PPC-driven lead generation across platforms like Facebook, LinkedIn, and Google Ads, while collaborating with external agencies and supporting SEO efforts to drive measurable pipeline impact in a hybrid work environment.

Key responsibilities

• Build, launch, and manage PPC campaigns across various platforms, including Facebook/Meta Ads and LinkedIn Ads
• Monitor campaign performance and continuously optimize key metrics such as cost per lead (CPL) and return on ad spend (ROAS)
• Analyze performance data to identify trends, opportunities, and areas for optimization while collaborating with content and web teams

Required qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred
• 3-5+ years of experience in digital marketing with a strong focus on PPC or paid media
• Hands-on experience managing campaigns across multiple platforms, including Google Ads and LinkedIn Ads
• Strong experience in B2B lead generation, preferably in non-ecommerce environments
• Experience with analytics and reporting tools, such as Google Analytics