Senior Digital Analyst

Job Summary

A company is looking for a Senior Digital Analyst, Contractor.

Key Responsibilities

• Perform strategic analyses of web, app, and marketing activity data to identify opportunities and provide actionable recommendations
• Support Conversion Rate Optimization (CRO) and personalization strategies to enhance user experiences
• Develop and present data stories through insightful reports and interactive dashboards for internal and external stakeholders

Required Qualifications

• 7+ years of experience in Digital Analytics, with at least four years of hands-on experience using Adobe Analytics
• Adobe Analytics Business Practitioner Certification preferred or ability to obtain within three months
• Experience with data visualization tools such as Looker Studio, PowerBI, and Tableau
• Demonstrated experience in supporting or leading Personalization and Conversion Rate Optimization (CRO) initiatives
• Above average Excel skills and exceptional analytical and quantitative skills