Senior Digital Analytics Architect

Job Summary

A company is looking for a Sr. Digital Analytics Architect - SEO/GA4, Tableau, SQL.

Key Responsibilities

• Own the measurement strategy, tracking architecture, and governance for digital analytics
• Audit and standardize existing digital tracking practices and establish event frameworks
• Translate behavioral data into actionable insights and build reporting frameworks

Required Qualifications

• Deep expertise in Google Analytics (GA4) and tag management systems
• Experience in digital data analytics and collaboration with engineering and product teams
• Strong background in SEO analytics and optimization
• Proficiency in SQL and experience with Tableau
• Architectural mindset with a focus on tracking and instrumentation architecture