Senior Digital Analytics Manager

Job Summary

Owning the digital measurement infrastructure, the full-time Senior Digital Analytics Manager will manage analytics capabilities across web, mobile app, and digital marketing channels, ensuring accurate data capture and actionable insights in a remote work environment.

Key responsibilities

• Develop and maintain the digital measurement strategy and governance for web and mobile properties
• Oversee the tag management environment, ensuring quality assurance and data collection accuracy for marketing and analytics tags
• Administer and configure digital analytics platforms, managing vendor relationships and evaluating enhancements to the technology stack

Required qualifications

• Undergraduate Degree in Marketing, Statistics, Data Science, Computer Science, Information Systems, or a related field
• 8+ years of hands-on experience in digital analytics, including ownership of analytics instrumentation in a multi-channel environment
• Demonstrated expertise in Adobe Analytics and/or GA4, including platform administration and reporting configuration
• Experience with tag management systems like Adobe Launch or Google Tag Manager
• Proficiency in SQL for data querying and dashboard development in BI platforms such as Power BI or Tableau