Senior Digital Analytics Specialist

Job Summary

Owning the end-to-end measurement process, the full-time Senior Digital Analytics Specialist will design and implement GA4 and GTM setups, build data pipelines and dashboards, and provide actionable insights to clients in a fully remote environment.

Key Responsibilities:

• Design and implement GA4 and GTM measurement setups, including event architecture and server-side tagging
• Diagnose tracking issues and build data pipelines and warehousing strategies using BigQuery or similar platforms
• Create and maintain dashboards in Looker Studio, Tableau, or Power BI, translating raw data into insights for stakeholders

Required Qualifications:

• Deep experience with GA4 and GTM implementation, including debugging with Tag Assistant and DevTools
• Fluency in dataLayer design and comfort with JavaScript and SQL for querying and transformation
• Experience building data pipelines and dashboards that drive decision-making
• Proven track record of running Conversion Rate Optimization programs with A/B and multivariate testing
• Strong ability to communicate technical findings to non-technical clients