Senior Digital Communications Manager
Job Summary
Owning the email marketing strategy, the fully remote Senior Digital Communications Manager will develop automated, data-driven journeys and manage audience segmentation to enhance client engagement and retention.
Key Responsibilities
- Develop and manage the email channel strategy and lifecycle communications framework
- Design, build, and optimize automated email journeys and triggered communications
- Establish KPIs and analyze performance data to drive continuous improvement in email marketing efforts
Required Qualifications
- 6-9+ years of experience in lifecycle, CRM, retention, email, or related marketing disciplines
- Proven experience in developing and executing end-to-end lifecycle and email strategies
- Strong understanding of customer lifecycle marketing, segmentation, and marketing automation
- Hands-on expertise with modern marketing automation platforms, preferably HubSpot or Salesforce Marketing Cloud
- Excellent project management and cross-functional collaboration skills
Complete Job Description
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