Senior Digital Copywriter

Job Summary

A company is looking for a Senior Digital Copywriter who will create content to optimize member journeys and drive conversions.

Key Responsibilities

• Optimize existing communications by activating new motivational and behavioral levers
• Create new digital and multi-channel journeys to encourage behavioral change
• Manage digital style guide alignment with brand and content standards

Required Qualifications

• Demonstrated experience in marketing, copywriting, or digital design/writing
• Proven experience writing dynamic, personalized, and omni-channel content
• Strong understanding of consumer data and digital marketing channels
• Experience managing a portfolio of content and projects across multiple product lines
• Experience working in an Agile environment or rapid test and learn setting