Senior Digital Engagement Manager

Job Summary

Owning the campaign strategy and execution, the full-time Senior Digital Engagement Manager will design and implement integrated, data-driven campaigns to drive customer engagement and growth in a remote environment.

Key Responsibilities:

• Own campaign strategy, planning, execution, and optimization across lifecycle stages including acquisition, onboarding, adoption, and expansion
• Design and execute integrated, multi-channel campaigns aligned to Marketing and Customer Success priorities
• Track, analyze, and report on campaign performance, continuously refining strategy based on insights and evolving business priorities

Required Qualifications:

• 7-10+ years of experience in B2B marketing, campaign strategy, lifecycle marketing, or digital engagement, preferably in SaaS or technology
• Proven experience designing and executing multi-channel campaigns tied to pipeline, engagement, or revenue outcomes
• Strong hands-on experience with marketing automation and CRM platforms such as Salesforce Marketing Cloud
• Demonstrated ability to translate go-to-market strategy into scalable, measurable campaigns
• Strong analytical skills with the ability to use data to drive targeting, optimization, and performance measurement