Senior Digital Marketing Analyst

Job Summary

A company is looking for a Senior Digital Marketing Data Analyst, Remote.

Key Responsibilities

• Collaborate with marketing teams to implement digital campaign tracking and performance reporting
• Deliver actionable insights to optimize campaigns and improve ROI across various channels
• Analyze and integrate data from multiple platforms to evaluate campaign success and inform strategies

Required Qualifications

• Bachelor's degree or higher in Marketing, Business Analytics, Data Science, or related field
• 5-7 years of experience in digital marketing campaign analysis or web analytics
• Expertise in Google Analytics (GA4), Google Tag Manager, and dashboard creation
• Experience with Salesforce Campaign reporting and integration with GA4
• Proficiency in Microsoft Excel and familiarity with data visualization tools