Senior Digital Marketing Analyst

Job Summary

A company is looking for a Sr. Digital Marketing Data Analyst to measure, analyze, and interpret the performance of digital marketing programs.

Key Responsibilities

• Collaborate with partners and the digital marketing team to define key metrics and deliver actionable insights through reports and dashboards
• Create and present performance reports for marketing, sales, and senior leadership using analytics tools
• Collect, process, model, and transform complex data from various sources to support various types of analysis

Required Qualifications

• Bachelor's degree in Computer Science, Engineering, Mathematics, or a related field preferred, or 5-7 years of equivalent professional experience
• Experience in a corporate environment, ideally within a marketing department
• Proficient in SQL, Python, and/or R for data analysis and modeling
• Hands-on experience with analytics platforms like Google Analytics and data visualization tools such as Power BI
• Highly skilled in Microsoft Excel and Google Sheets for data manipulation and statistical analysis