Senior Digital Marketing Analyst

Job Summary

To support a dynamic team, the contract-to-hire Senior Digital Marketing Analyst will lead performance analysis across digital channels, develop measurement frameworks, and create dashboards while working remotely.

Key responsibilities

• Lead performance analysis across multiple digital channels to drive insights and optimization strategies
• Set KPIs, develop measurement frameworks, and standardize reporting practices for various marketing platforms
• Collaborate with cross-functional teams to align reporting needs and present findings to senior stakeholders

Required qualifications

• 5-8+ years of experience in marketing analytics or related fields, focusing on digital channels
• Proficiency in SQL and large dataset management
• Hands-on experience with analytics tools such as Google Analytics, Looker, Tableau, or Power BI
• Strong understanding of marketing funnels, attribution models, and experimentation
• Excellent communication skills for managing external vendors and presenting complex data clearly