Senior Digital Marketing Analyst

Job Summary

Leading measurement strategies and analytics initiatives, the full-time Senior Digital Marketing Analyst will work remotely to drive performance analysis across digital channels, set KPIs, and create dashboards for stakeholder reporting.

Key responsibilities

• Lead performance analysis across multiple digital channels to drive insights and optimization strategies
• Set KPIs, develop measurement frameworks, and standardize reporting practices for various marketing platforms
• Collaborate with cross-functional teams to align reporting needs and present findings to senior stakeholders

Required qualifications

• 5-8+ years experience in marketing analytics or related fields, with a focus on digital channels
• Proficiency in SQL and large dataset management
• Hands-on experience with analytics tools such as Google Analytics, Looker, Tableau, or Power BI
• Strong understanding of marketing funnels, attribution models, and experimentation
• Excellent communication skills for managing external vendors and presenting complex data clearly