Senior Digital Marketing Analyst

Job Summary

Driving performance analysis across various digital marketing channels, the contract Senior Digital Marketing Analyst will lead measurement strategy, optimize ROI, and develop marketing dashboards in a fully remote environment.

Key responsibilities

• Own omnichannel analytics performance analysis to enhance ROI and attribution across paid display, social, email, SEO, SEM, and web channels
• Manage the strategy and development of marketing dashboards, collaborating with internal and external developers to create custom reports
• Translate complex data into actionable insights and present performance trends to senior leadership while ensuring data accuracy and governance

Required qualifications

• 5-8+ years of experience in marketing analytics, growth analytics, or digital analytics
• Strong hands-on experience with paid media, social, email, SEO, SEM, and website analysis
• Advanced SQL skills and experience working with large datasets
• Familiarity with analytics and BI tools such as Google Analytics, Looker, Tableau, or Power BI
• Proven experience managing external vendors or agency partners