Senior Digital Marketing Analyst

Job Summary

Focused on advancing card confirmation and early-tenure engagement, the full-time Senior Digital Marketing Analyst will manage web and mobile confirmation performance, identify optimization opportunities, and collaborate with multiple analytics teams to enhance reporting and insights.

Key responsibilities

• Own and advance web and mobile confirmation performance, driving card confirmation completion and treatment conversion
• Identify journey friction points and optimization opportunities to shape future channel strategy
• Lead operations for launch readiness, manage reporting, and translate performance trends into actionable business recommendations

Required qualifications

• Strong project management skills with the ability to handle multiple projects autonomously
• Experience in a collaborative, cross-functional environment with various stakeholders
• Proficient analytical skills to navigate reporting systems and derive cohesive insights
• Strategic and critical thinking abilities to connect data and customer behavior with business outcomes
• Commitment to operational excellence in campaign execution and reporting quality