Senior Digital Marketing Lead

Job Summary

A company is looking for a Digital Marketing Senior Lead - AMER.

Key Responsibilities

• Architect and execute complex, dynamic email campaigns using HTML, CSS, and AMPScript
• Manage data architecture and audience segmentation through SQL and data governance
• Oversee journey orchestration and automation, ensuring seamless backend operations and compliance

Required Qualifications

• Advanced hands-on experience with Salesforce Marketing Cloud, including Journey Builder and Automation Studio
• Strong proficiency in HTML, CSS, and responsive design for email, with experience in AMPScript or similar scripting languages
• Strong SQL skills for querying databases and managing data schemas
• Experience in a global or multi-BU environment, understanding regional data nuances
• Salesforce Marketing Cloud Consultant or Email Specialist certification preferred