Senior Digital Marketing Manager

Job Summary

A company is looking for a Senior Digital Marketing Manager to drive digital acquisition and growth across B2C and B2B segments.

Key Responsibilities

• Lead growth initiatives across consumer and enterprise segments to drive user adoption and lead generation
• Execute multi-channel marketing campaigns to maximize consumer user growth
• Implement targeted campaigns and strategies for B2B demand generation

Required Qualifications

• 6+ years in growth or digital marketing within fintech or crypto, with experience in both B2B and B2C
• Proven track record in digital customer acquisition and B2B lead generation
• Hands-on experience managing multi-channel digital marketing campaigns
• Strong analytical mindset with proficiency in analytics tools
• Demonstrated ability in sales enablement and strategic partnerships