Senior Digital Marketing Manager

Job Summary

A company is looking for a Senior Digital Marketing Manager to drive lead generation and pipeline growth through digital strategies and agency management.

Key Responsibilities

• Develop and execute comprehensive B2B digital marketing strategies and campaigns
• Oversee external digital agency relationships, managing contracts, budgets, and project tracking
• Conduct data analysis and performance audits, presenting actionable insights to leadership

Required Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or related field
• 5-7 years of B2B digital marketing experience with proven results
• HubSpot certification and Google Analytics 4 (GA4) certification
• Experience managing digital budgets of $500K+ with demonstrated ROI
• Proven track record of successful agency management and results