Senior Digital Marketing Manager

Job Summary

A company is looking for a Senior Digital Marketing Manager.

Key Responsibilities

• Own the digital growth strategy for Adaptive Planning across web, paid media, and ABM
• Serve as the primary digital lead and point of contact between Adaptive Growth Marketing and centralized digital teams
• Design and execute ABM and account-based digital experiences in partnership with Growth Marketing, Sales, and Customer Success

Required Qualifications

• 7-10+ years of experience in digital marketing, growth marketing, or performance marketing within B2B SaaS or technology
• Proven experience owning integrated digital programs across web, paid media, and campaign execution
• Strong hands-on expertise in web experience strategy and optimization
• Experience supporting ABM or account-centric digital programs in partnership with Demand Gen and Sales
• Solid understanding of full-funnel performance metrics and how digital programs contribute to pipeline and revenue