Senior Digital Marketing Manager

Job Summary

A company is looking for a Senior Digital Marketing Manager to lead its digital demand generation strategy.

Key Responsibilities

• Own and execute the digital marketing roadmap for full-funnel performance
• Design and optimize integrated digital campaigns to drive measurable pipeline and revenue
• Lead paid media strategy and execution across various channels focusing on ROI and pipeline contribution

Qualifications

• 4+ years of progressive digital marketing experience with ownership of multi-channel strategies
• Deep expertise in marketing automation platforms such as HubSpot, Marketo, or Mailchimp
• Proven experience in managing CRM segmentation and lifecycle marketing
• Strong background in paid media strategy and performance optimization
• Advanced analytical mindset with the ability to derive actionable insights from data