Senior Digital Marketing Manager

Job Summary

A company is looking for a Senior Digital Marketing Manager.

Key Responsibilities

• Develop and oversee integrated digital marketing strategies to support business objectives and brand growth
• Own the paid media strategy and website user experience while collaborating with cross-functional stakeholders
• Lead digital efforts for customer acquisition and retention, optimizing campaigns for engagement and loyalty

Required Qualifications

• 5+ years of experience in digital marketing with expertise in SEO, paid media, and website UX
• Strong analytical skills with proficiency in Adobe Analytics and Google Analytics
• Familiarity with HTML/CSS and content management systems
• Experience in multi-location business marketing preferred
• Leadership experience managing digital teams and agency partners