Senior Digital Marketing Manager

Job Summary

A company is looking for a Senior Digital Marketing Manager.

Key Responsibilities

• Own web measurement instrumentation and governance across web properties
• Build and maintain scalable reporting and analytics foundations
• Lead the CRO and experimentation program from hypothesis development to results readouts

Required Qualifications

• 8+ years in digital marketing, with at least 4 years in tag management, reporting, and CRO
• Hands-on experience with experimentation platforms like Webflow or Optimizely
• Expert-level proficiency in Google Analytics and Google Tag Manager
• Experience measuring performance across paid media platforms
• Proven ability to create wireframes and lead technical teams in CRO test implementation