Senior Digital Marketing Manager

Job Summary

A company is looking for a Senior Digital Marketing Manager.

Key Responsibilities

• Develop and oversee integrated digital marketing strategies to support business objectives and brand growth
• Lead the paid media strategy and website UX, ensuring effective collaboration with cross-functional teams
• Report on performance analytics and provide insights for optimizing customer acquisition and retention campaigns

Required Qualifications

• 5+ years of experience in digital marketing, with expertise in SEO, paid media, and website UX
• Strong background in A/B testing and customer acquisition strategies
• High proficiency with analytical platforms such as Adobe Analytics and Google Analytics
• Familiarity with HTML/CSS and content management systems
• Experience in multi-location business marketing preferred