Senior Digital Marketing Manager

Job Summary

A company is looking for a Sr Manager Digital Marketing Programs.

Key Responsibilities

• Develop data-driven strategies in partnership with Growth Marketing and Sales teams to meet business objectives
• Manage end-to-end paid media campaigns across various platforms, optimizing budget allocation and maximizing ROAS
• Generate performance reports and collaborate with teams on conversion rate optimization and testing initiatives

Required Qualifications

• 5+ years of B2B digital marketing experience with a focus on lead generation and revenue growth
• Expert-level proficiency with Google Marketing Platform and major paid advertising platforms
• Strong experience in A/B testing and conversion rate optimization
• Deep understanding of marketing attribution and funnel analysis
• Advanced skills in Excel/Google Sheets and experience with data visualization tools