Senior Digital Marketing Manager

Job Summary

A company is looking for a Senior Digital Marketing Manager to own and execute its digital demand generation strategy across the full customer lifecycle.

Key Responsibilities

• Own the digital marketing roadmap and execution for full-funnel performance from awareness to retention
• Design, launch, and optimize integrated digital campaigns to drive measurable pipeline and revenue impact
• Lead paid media strategy and execution across various channels with a focus on ROI and performance analysis

Qualifications

• 4+ years of progressive digital marketing experience with ownership of multi-channel strategies
• Deep expertise in marketing automation platforms such as HubSpot, Marketo, and Mailchimp
• Proven experience in managing CRM segmentation and lifecycle marketing
• Strong background in paid media strategy and performance optimization
• Advanced analytical mindset with the ability to translate data into actionable insights