Senior Digital Marketing Manager

Job Summary

A company is looking for a Sr Manager of Digital Marketing & E-commerce.

Key Responsibilities

• Own DTC sales performance and site growth metrics across the full customer journey
• Develop and manage demand planning and the promotional calendar to support revenue goals
• Lead lifecycle and retention marketing strategy across email, SMS, loyalty, referral, and CRM programs

Qualifications

• 5+ years of full-time experience leading e-commerce and growth marketing for high-growth beauty, skincare, cosmetics, or body care brands
• Demonstrated success driving DTC customer acquisition and revenue growth through performance marketing and retention initiatives
• Experience launching, managing, and scaling TikTok Shop
• Strong command of Shopify, Klaviyo, and Google Analytics
• Proven ability to manage agencies, budgets, competing priorities, and changing business needs