Senior Digital Marketing Manager

Job Summary

Driving the digital marketing strategy, the full-time Senior Digital Marketing Manager will oversee the creation of integrated campaigns, manage a high-performing team, and leverage marketing technology to enhance brand presence and revenue growth.

Key responsibilities

• Oversee the development and execution of digital content across various channels, ensuring brand consistency and quality
• Define and implement digital marketing strategies aligned with business objectives, including customer segmentation and go-to-market plans
• Manage media buying strategies and optimize performance through data analysis and collaboration with external agencies

Required qualifications

• Bachelor's degree or 4+ years of professional experience
• 8+ years of experience in digital marketing
• 2+ years in a leadership role
• Proficiency in Salesforce Marketing Cloud and analytics platforms
• Experience managing agencies and cross-functional teams