Senior Digital Marketing Manager

Job Summary

Owning the strategy and creative direction for digital acquisition channels, the full-time Senior Digital Marketing Manager will lead performance marketing across various platforms, ensuring a seamless conversion experience while working remotely.

Key responsibilities

• Lead paid digital and social performance marketing strategy across platforms like TikTok, Meta, and YouTube
• Design and implement always-on testing programs for creative concepts and placements within social channels
• Collaborate with content and product teams to create a unified brand ecosystem that enhances conversion paths

Required qualifications

• Bachelor's degree in Marketing, Business, Statistics, or a related field
• 7+ years in performance marketing with hands-on experience in paid digital and social channel strategy
• Proven track record of developing and executing functional testing plans that exceed creative benchmarks
• Deep understanding of A/B and multivariate testing methodologies
• Experience managing digital creative production alongside media strategy