Senior Digital Marketing Manager

Job Summary

Leading the digital marketing strategy, the full-time Senior Digital Marketing Manager will serve as a Paid Search expert, managing a team while overseeing budget and performance across Paid Search, Paid Social, and Programmatic channels in a remote capacity.

Key responsibilities

• Own strategy, budget, and performance for Paid Search, including bid strategy and platform optimization
• Direct strategy and performance standards for PPL, Paid Social, and Programmatic, executed by direct reports
• Manage and develop a team of marketers, providing coaching and feedback to support their career growth

Required qualifications

• 6+ years of digital marketing experience with deep expertise in Paid Search, including management of high-budget campaigns
• 2+ years of experience managing individual contributors and setting channel strategy
• Proven track record of translating channel performance into strategic recommendations for senior stakeholders
• Experience with marketing platforms like Google Analytics, SA360, and Salesforce
• Familiarity with 1st party targeting and audience segmentation