Senior Digital Marketing Specialist

Job Summary

A company is looking for a Senior Digital Marketing Specialist to drive revenue and qualified leads through strategic digital marketing initiatives.

Key Responsibilities

• Utilize digital marketing platforms to optimize campaigns and boost traffic
• Execute and monitor digital advertising campaigns to target qualified leads
• Manage website development projects and analyze performance metrics for improvements

Required Qualifications

• Bachelor's degree in Digital Marketing, Marketing, or a related field
• 4-5 years of experience in Digital Marketing and/or Marketing Communications
• 3+ years of experience with Google Analytics, Google Adwords, and SEM/PPC
• 2+ years of experience with CRM Marketing tools such as Salesforce or Marketo
• Preferred Certifications: Google Analytics and/or Google Adwords certificate