Senior Digital Marketing Specialist

Job Summary

A company is looking for a Senior Digital Marketing & Advertising Specialist to drive revenue and qualified leads through strategic digital marketing initiatives.

Key Responsibilities

• Utilize digital marketing tactics, including SEM/PPC and LinkedIn Advertising, to achieve revenue and lead generation goals
• Manage digital advertising campaigns and monitor website performance to enhance traffic and conversion rates
• Conduct keyword research and provide recommendations for optimizing marketing spend based on performance analytics

Required Qualifications

• Bachelor's degree in Digital Marketing, Marketing, or a related field
• 5+ years of experience in Digital Marketing and/or Marketing Communications
• 5+ years of experience with Google Analytics, Google Adwords, LinkedIn, SEM, PPC, and SEO
• 2+ years of experience with CRM Marketing tools such as Salesforce or Marketo
• Preferred Certifications: Google Analytics and/or Google Adwords certificate