Senior Digital Marketing Specialist

Job Summary

A company is looking for a Sr. Digital Marketing Specialist to join their Paid Media team.

Key Responsibilities

• Manage and optimize digital advertising campaigns for the EMEA region, ensuring compliance with local regulations
• Analyze campaign performance metrics and provide data-driven recommendations for optimization
• Coordinate with various teams to ensure timely delivery of campaign assets and maintain schedules

Required Qualifications

• 5+ years of experience in paid media and digital advertising
• Strong expertise in Google SEM, Meta, LinkedIn, and other paid media platforms
• Proficiency in campaign performance analysis and data interpretation
• Experience with tools such as Adobe Analytics, Tableau, Salesforce CRM, and Marketo
• Familiarity with A/B testing methodologies and optimization techniques