Senior Digital Marketing Specialist

Job Summary

A company is looking for a Senior Digital Marketing Specialist.

Key Responsibilities

• Implement and optimize digital marketing strategies for lead generation and brand awareness
• Manage SEO, AEO, and paid media campaigns, including Google Ads and LinkedIn Ads
• Analyze performance data and collaborate with cross-functional teams to enhance campaign effectiveness

Required Qualifications

• Strong hands-on digital marketing experience in B2B environments, preferably in Hospitality or SaaS
• Expertise in SEO and AEO, including keyword research and content optimization
• Experience managing paid media campaigns with measurable performance outcomes
• Proficiency in analytics tools like GA4 or Matomo for performance measurement
• Relevant degree in Marketing, Business, or Communications, with full professional fluency in English